About me.
(my resume)
Education
University of South Florida
Master of Science in Marketing 2023
I completed my Masters degree in December of 2023 achieving a specialization in Digital Marketing & Branding. I finished with a GPA of 3.7 from the MUMA College of Business. Some key strategies I learned in this program that I find relevant are tracking and analyzing performance metrics and providing valuable insights to refine and optimize social media accounts. I also developed a targeted digital awareness campaign in collaboration with TECO, with a specific focus on educating the public about scams and fraudulent activities.
Bachelor of Science in Integrated Public Relations & Advertising 2022
I completed my Bachelors degree in May of 2022 from the Zimmerman School of Advertising & Mass Communications. I finished with a GPA of 3.8 achieving Magna Cum Laude status. In this program I completed an Advertising Capstone Project. Here are some important takeaways I earned from it:
- Collaborated directly with a local business, gaining hands-on experience in understanding client needs and aligning marketing strategies with business objectives.
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Conducted in-depth market research to identify target audiences and analyze competitor landscapes.
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Generated and implemented a diverse range of creative ideas and tactics to enhance brand awareness and generate interest.
Experience
University of South Florida Football
Creative Department Intern January 2022 - July 2023
Internship takeaways:
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Delivered innovative design concepts in a fast-paced environment, consistently meeting tight deadlines for the recruiting department. Successfully completed over 50 design briefs, contributing to thousands of impressions on potential recruits' social posts.
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Oversaw the development of cohesive visual content from concept to execution, ensuring alignment with the team’s goals and branding objectives.
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Enhanced team capabilities by proactively seeking professional development opportunities, including shadowing the Creative Director.
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Expanded creative skill set by mastering advanced techniques in Adobe Suite and refining photography skills. Leveraged these skills to produce hundreds of high-quality visuals that were instrumental in achieving an increase in social media engagement.
LEVERAGE
Graphic Designer September 2024 - Present
Job takeaways:
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Produced cohesive graphics optimized for multiple social platforms, increasing content adaptability and streamlining visual branding efforts across client campaigns.
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Collaborated with the marketing and content teams to ensure designs aligned seamlessly with campaign messaging, fostering a cohesive and strategic approach to client branding.
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Developed custom, eye-catching visuals that elevated brand visibility for both LEVERAGE and client social media accounts, contributing to an increase in engagement.
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Managed multiple design projects simultaneously, delivering quality graphics under tight deadlines
Tampa Bay Buccaneers
Guest & Member Relations September 2024 - Present
Job takeaways:
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Interacted with thousands of fans, ensuring a seamless game day experience across multiple touchpoints, including entry/exit gates, ticket office, and concourse areas.
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Provided personalized support to season ticket members, addressing inquiries, resolving issues, and enhancing their overall game day experience.
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Managed large crowds throughout, ensuring smooth entry and exit processes while maintaining a safe environment.
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Collaborated with the marketing team to communicate special offers, exclusive events, and promotions to fans.
Publix Supermarkets
Customer Service Staff January 2019 - Present
Job takeaways:
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Built strong customer relationships by providing personalized assistance, effectively connecting with and understanding customer needs, which contributed to repeat business and customer loyalty.
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Demonstrated precision and organizational skills in managing financial transactions, ensuring accuracy in cash handling, and consistently balancing all of the store's cash at the end of each shift, maintaining a 100% accuracy rate.
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Oversaw a variety of operational tasks, including processing returns, facilitating complex financial transactions like money services through Western Union, and conducting lottery ticket sales.
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Coordinated daily front-end operations, fostering a collaborative work environment that enhanced team performance and customer service quality.
Awards/Skills
Hootsuite and HubSpot Social Media Marketing certifications
Adobe Photoshop Mastery
Social Media Management
Ad appeared in Advertising Annual 63
Also certified in Adobe Illustrator and InDesign
Word, Powerpoint, and Excel
Microsoft Office Proficiency
Professional Photography
Marketing Strategy
Copywriting
Data Analysis
Project Management
Market Research
Creative Problem-Solving
Additional Skills